What is Product Management?

Consider that there is a problem out there in the global context. An organization is ready to invest money to solve that problem. However, the organization needs someone to study the market potential of the problem and find a solution. Then, take the ownership to build a product for that solution and work with different stakeholders from the organization like sales, marketing, finance, and operations to ship the product and help the organization make money/earn revenue from the product. Not only that. The organization would also want that ‘someone’ to also continuously address the customer needs and market requirements and incrementally enhance the product further to increase its adoption and scale the product business. All this has to happen throughout the lifecycle of the product.

This ‘someone’, the blue-eyed person for the organization is ‘Product Manager’ and the practice that this person belongs to is called ‘Product Management’.

In our first video of product management foundations series, we have tried to answer this very basic question, what is product management?

P.S: Although very basic, there are some interesting concepts and we have busted a few myths. So, do watch the video. Learn more on the Product Management concepts, processes, and strategies from my free videos on Antwak.